App Store Optimization Insights
Data-driven research, practical guides, and strategies for ranking higher on the App Store and Google Play.
Spy on Competitors' App Store Keywords (and Find Gaps)
3-step competitor keyword analysis: choose competitors, extract their keyword footprint, and sort gaps into quick wins, stretch goals, and monitor-only buckets.
A Practical Guide to App Store Metadata Optimization
iOS: 30-char title + 30-char subtitle + 100-char keyword field. Android: 30-char title + 80-char short + 4,000-char long description. Field-by-field optimization for both.
App Rank Tracking: How to Track App Rankings
How app store rank trackers work, the 4 trend categories that drive action, and companion metrics (velocity, competitor movement) that tell the full story.
App Store Keyword Difficulty: What It Measures and How to Use It
Keyword difficulty 0-100 explained: what the score measures, why geometric mean beats simple averages, and the indie sweet spot (SP 35-55, difficulty 15-35).
The Real Search Volume Behind App Store Keywords
SP 35 = ~2,300 impressions/day. SP 60 = ~10,000. SP 100 = ~200K+. The formula (254.4 × e^0.0615×SP) and full reference table for every score.
Sensor Tower Pricing: Plans, Cost & Alternatives
Sensor Tower pricing starts at ~$500/month — the median buyer pays $74K/year. Full cost breakdown by tier, hidden fees, and alternatives from $19/mo.
Agentic ASO: Why AI Agents Are the Future of App Store Optimization
4 real AI agent workflows that automate keyword research, rank monitoring, and competitor intel — and why dashboard-only ASO tools are already obsolete.
ASO API: CLI Workflows for Developers Who Ship
3 copy-paste CLI workflows for weekly keyword research, competitor monitoring, and launch optimization — using 9 stateless API endpoints. No dashboard needed.
Apple Search Popularity Score Explained
What Apple's Search Popularity score (5-100) actually measures, the formula to estimate daily impressions from it, and how to use it for ASO keyword research in 2026.
Google Play Short Description: 80 Characters
You have exactly 80 characters — Google Play's official limit and 2nd most important ranking field. 7 before/after examples showing how to fit 2-3 keywords.
App Store Optimization for Android: Google Play ASO Guide
Google Play indexes all 4,000 characters of your description — iOS indexes none. Learn the 5 metadata fields, backlink ranking factor, and strategies unique to Android ASO.
App Store Optimization Checklist (2026)
7-section ASO checklist covering keyword research, title, subtitle, keyword field, promo text, description, and visuals — with platform-specific steps for iOS and Android.
ASO KPIs: What to Track and Why
7 ASO KPIs to track: keyword rankings, search impressions, conversion rate, ratings, uninstall rate, referrals, and install attribution — with benchmarks for each app stage.
What Does ASO Cost? Tools, Agencies, and DIY
ASO costs across 5 tiers: free DIY ($0), budget tools ($10-50/mo), mid-range ($100-500/mo), enterprise ($500-5K/mo), and agencies ($2-10K+/mo). What you actually get at each level.
Game ASO: How to Optimize Your Game's App Store Listing
Games are 75% of App Store revenue but need different ASO. Genre+mechanic keyword combos, game-specific modifiers, screenshot A/B testing, and seasonal optimization.
App Store Conversion Rate: How to Improve It (With Benchmarks)
Average conversion rates by category (Utilities 30-40%, Games 25-35%, Social 10-20%), the 5 levers that move them, and how to A/B test on both stores.
How to Get More App Reviews (Without Being Annoying)
iOS allows only 3 review prompts per year. Android's quota is undocumented. Here's how to time them right using SKStoreReviewController and In-App Review API.
App Store Connect Analytics: What the Numbers Mean
What impressions, product page views, and conversion rates actually mean in App Store Connect — and the critical gaps (like keyword-level attribution) Apple doesn't show you.