Sonar//Blog

App Store Optimization Insights

Data-driven research, practical guides, and strategies for ranking higher on the App Store and Google Play.

[ 118 articles ]·Page 4 of 7//
Best App Radar Alternatives for ASO (2026)
·20 min

Best App Radar Alternatives for ASO (2026)

Looking for an app radar alternative for ASO? We compare 5 tools side by side — pricing from $29/mo, keyword data, API access, store coverage, CLI, and more.

app radar alternativeaso tools
ASOmobile Alternatives: Features & Pricing
·19 min

ASOmobile Alternatives: Features & Pricing

Looking for an ASOmobile alternative? We compare 5 ASO tools side by side — pricing from $29/mo, keyword data, API access, store coverage, and CLI support.

asomobile alternativeaso tools
Best FoxData Alternatives for ASO (2026)
·14 min

Best FoxData Alternatives for ASO (2026)

Searching for a FoxData alternative for ASO? We compare 5 tools side by side — pricing from $29/mo, platform coverage, API access, and keyword data.

aso toolsfoxdata alternative
App Store Optimization Marketing: The Funnel
·13 min

App Store Optimization Marketing: The Funnel

Learn where app store optimization marketing fits in your growth funnel, from awareness to retention, with real keyword data and stage-by-stage tactics.

app store optimizationapp growth
App Store Keyword Research: A 6-Step Workflow
·18 min

App Store Keyword Research: A 6-Step Workflow

A repeatable app store keyword research workflow with cross-platform data — from seed lists to difficulty scoring, competitor analysis, and iteration.

app store keyword researchaso
How to Optimize App Store Search Results
·13 min

How to Optimize App Store Search Results

Learn how to optimize app store search results by understanding how organic rankings and ads interact on the iOS search page — with real keyword data.

app store searchaso
App Store Optimization Specialist: Full Guide
·17 min

App Store Optimization Specialist: Full Guide

What does an app store optimization specialist (or expert) actually do? Core responsibilities, skills, salary benchmarks, career path, and when hiring one makes sense for your app.

asoapp store optimization
Mobile App Marketing Automation with Agents
·11 min

Mobile App Marketing Automation with Agents

Learn how mobile app marketing automation agents scale ASO and UA workflows — from keyword monitoring to cross-platform opportunity detection.

mobile app marketing automationaso agents
Astro ASO Alternatives: 5 Cross-Platform Tools (2026)
·25 min

Astro ASO Alternatives: 5 Cross-Platform Tools (2026)

Looking for an Astro ASO alternative? Compare 5 cross-platform tools that cover Android, offer APIs, and track keywords daily — with pricing and data.

aso toolsastro aso
How to Make App Store Screenshots That Convert
·22 min

How to Make App Store Screenshots That Convert

Learn how to make app store screenshots that convert browsers into downloaders. Covers layout, color, sequencing, and visual hierarchy beyond just captions.

screenshotsaso
Apple Search Ads vs Google Ads: Where to Spend
·13 min

Apple Search Ads vs Google Ads: Where to Spend

Apple Search Ads vs Google Ads compared on targeting, cost, and privacy. A data-backed framework for deciding where to spend your first app-install budget.

apple search adsgoogle app campaigns
Apple Search Ads Attribution With AppsFlyer
·12 min

Apple Search Ads Attribution With AppsFlyer

Learn how Apple Search Ads AppsFlyer integration, SKAN 4.0, and conversion tracking work together to measure true campaign ROI — setup, pitfalls, strategy.

apple search adsappsflyer
How to Set Up Apple Search Ads: Step by Step
·18 min

How to Set Up Apple Search Ads: Step by Step

Learn how to set up Apple Search Ads from account creation to your first live campaign. Covers keywords, bids, match types, and budget — with real ASO data.

apple search adsasa campaign setup
Apple Search Ads Match Types Explained
·13 min

Apple Search Ads Match Types Explained

Learn how Apple Search Ads match types work — broad match, exact match, Search Match, and negative keywords — plus real data on when to use each type.

apple-search-adskeyword-targeting
Apple Search Ads Bidding: CPT, CPA & How to Set Bids
·12 min

Apple Search Ads Bidding: CPT, CPA & How to Set Bids

Learn how Apple Search Ads bidding works — CPT vs CPA goals, how to set competitive bids, and how keyword data prevents overspending on every tap.

apple search adsbidding
App Store character limits: subtitle, keywords
·17 min

App Store character limits: subtitle, keywords

The App Store subtitle limit is 30 characters, title 30, keywords 100, description 4,000. Every iOS and Google Play character limit in one table.

asoapp store optimization
Free ASO Keyword Tools: What They Do & Trust
·13 min

Free ASO Keyword Tools: What They Do & Trust

Not every free ASO keyword tool gives you reliable data. Learn what each tool actually measures, where the numbers break down, and which ones to trust.

aso keyword toolsfree aso tools
ASO Agency, Tool, or DIY? A Cost-Benefit Guide
·16 min

ASO Agency, Tool, or DIY? A Cost-Benefit Guide

Choosing between app store optimization services? This honest framework compares agencies, tools, and DIY ASO — with costs, time, and decision criteria.

asoapp store optimization services