App Store Optimization Insights
Data-driven research, practical guides, and strategies for ranking higher on the App Store and Google Play.
App Store Optimization for Android: Google Play ASO Guide
Google Play indexes all 4,000 characters of your description — iOS indexes none. Learn the 5 metadata fields, backlink ranking factor, and strategies unique to Android ASO.
App Store Optimization Checklist (2026)
7-section ASO checklist covering keyword research, title, subtitle, keyword field, promo text, description, and visuals — with platform-specific steps for iOS and Android.
ASO KPIs: What to Track and Why
7 ASO KPIs to track: keyword rankings, search impressions, conversion rate, ratings, uninstall rate, referrals, and install attribution — with benchmarks for each app stage.
What Does ASO Cost? Tools, Agencies, and DIY
ASO costs across 5 tiers: free DIY ($0), budget tools ($10-50/mo), mid-range ($100-500/mo), enterprise ($500-5K/mo), and agencies ($2-10K+/mo). What you actually get at each level.
Game ASO: How to Optimize Your Game's App Store Listing
Games are 75% of App Store revenue but need different ASO. Genre+mechanic keyword combos, game-specific modifiers, screenshot A/B testing, and seasonal optimization.
App Store Conversion Rate: How to Improve It (With Benchmarks)
Average conversion rates by category (Utilities 30-40%, Games 25-35%, Social 10-20%), the 5 levers that move them, and how to A/B test on both stores.
How to Get More App Reviews (Without Being Annoying)
iOS allows only 3 review prompts per year. Android's quota is undocumented. Here's how to time them right using SKStoreReviewController and In-App Review API.
App Store Connect Analytics: What the Numbers Mean
What impressions, product page views, and conversion rates actually mean in App Store Connect — and the critical gaps (like keyword-level attribution) Apple doesn't show you.