Sonar//Blog

App Store Optimization Insights

Data-driven research, practical guides, and strategies for ranking higher on the App Store and Google Play.

[ 121 articles ]·Page 4 of 7//
Mobile App Marketing Strategy: 90-Day Plan
·17 min

Mobile App Marketing Strategy: 90-Day Plan

A practical mobile app marketing strategy broken into a 90-day plan for indie devs. Covers ASO, keyword research, reviews, paid ads, and the KPIs that matter.

app marketing strategyaso
Best App Store Optimization Companies (2026)
·21 min

Best App Store Optimization Companies (2026)

Ranked list of the best app store optimization companies in 2026, with real pricing data, strengths and weaknesses, which ones also offer web SEO, and when a self-serve ASO tool is enough.

aso agenciesapp store optimization
Best App Marketing Companies & Agencies (2026)
·20 min

Best App Marketing Companies & Agencies (2026)

The best app marketing agencies charge $3,000–$25,000+/month. Compare 7 top app marketing companies, their services and costs — plus the DIY alternative.

app marketing agenciesapp marketing services
Best App Radar Alternatives for ASO (2026): Picks by Use Case
·13 min

Best App Radar Alternatives for ASO (2026): Picks by Use Case

App Radar alternatives compared by job — store publishing, review replies, analytics, keyword depth, AI agents — with verified prices and an honest section on when App Radar is still the better pick. Checked Oct 19, 2026.

app radar alternativeaso tools
ASOMobile Alternatives: Picks by Use Case, Pricing, and When to Stay
·14 min

ASOMobile Alternatives: Picks by Use Case, Pricing, and When to Stay

ASOMobile alternatives compared on price, keyword limits, store coverage and API access — Appfigures, AppTweak, AppFollow, ASO.dev and Sonar — plus when ASOMobile is still the better pick. Prices checked Oct 19, 2026.

asomobile alternativeaso tools
Best FoxData Alternatives for ASO (2026): Picks by Use Case
·11 min

Best FoxData Alternatives for ASO (2026): Picks by Use Case

FoxData alternatives compared by job — enterprise market intelligence, download and revenue estimates, Apple Ads, keyword depth, AI agents — with verified prices and when FoxData is still the better buy. Checked Oct 19, 2026.

aso toolsfoxdata alternative
App Store Optimization Marketing: The Funnel
·13 min

App Store Optimization Marketing: The Funnel

Learn where app store optimization marketing fits in your growth funnel, from awareness to retention, with real keyword data and stage-by-stage tactics.

app store optimizationapp growth
App Store Keyword Research: A 6-Step Workflow
·18 min

App Store Keyword Research: A 6-Step Workflow

A repeatable app store keyword research workflow with cross-platform data — from seed lists to difficulty scoring, competitor analysis, and iteration.

app store keyword researchaso
How to Optimize App Store Search Results
·13 min

How to Optimize App Store Search Results

Learn how to optimize app store search results by understanding how organic rankings and ads interact on the iOS search page — with real keyword data.

app store searchaso
App Store Optimization Specialist: Full Guide
·17 min

App Store Optimization Specialist: Full Guide

What does an app store optimization specialist (or expert) actually do? Core responsibilities, skills, salary benchmarks, career path, and when hiring one makes sense for your app.

asoapp store optimization
Mobile App Marketing Automation with Agents
·11 min

Mobile App Marketing Automation with Agents

Learn how mobile app marketing automation agents scale ASO and UA workflows — from keyword monitoring to cross-platform opportunity detection.

mobile app marketing automationaso agents
Astro ASO Alternatives (2026): Picks by Use Case, and When to Stay
·19 min

Astro ASO Alternatives (2026): Picks by Use Case, and When to Stay

Astro ASO is $108/year, Mac-only and iOS-only. Compare AppSprint, ASO.dev, Sonar, Appfigures and AppTweak by use case, with prices checked October 2026 — and see when staying with Astro is the better call.

aso toolsastro aso
How to Make App Store Screenshots That Convert
·22 min

How to Make App Store Screenshots That Convert

Learn how to make app store screenshots that convert browsers into downloaders. Covers layout, color, sequencing, and visual hierarchy beyond just captions.

screenshotsaso
Apple Search Ads vs Google Ads: Where to Spend
·13 min

Apple Search Ads vs Google Ads: Where to Spend

Apple Search Ads vs Google Ads compared on targeting, cost, and privacy. A data-backed framework for deciding where to spend your first app-install budget.

apple search adsgoogle app campaigns
Apple Search Ads Attribution With AppsFlyer
·12 min

Apple Search Ads Attribution With AppsFlyer

Learn how Apple Search Ads AppsFlyer integration, SKAN 4.0, and conversion tracking work together to measure true campaign ROI — setup, pitfalls, strategy.

apple search adsappsflyer
How to Set Up Apple Search Ads: Step by Step
·18 min

How to Set Up Apple Search Ads: Step by Step

Learn how to set up Apple Search Ads from account creation to your first live campaign. Covers keywords, bids, match types, and budget — with real ASO data.

apple search adsasa campaign setup
Apple Search Ads Match Types Explained
·13 min

Apple Search Ads Match Types Explained

Learn how Apple Search Ads match types work — broad match, exact match, Search Match, and negative keywords — plus real data on when to use each type.

apple-search-adskeyword-targeting
Apple Search Ads Bidding: CPT, CPA & How to Set Bids
·12 min

Apple Search Ads Bidding: CPT, CPA & How to Set Bids

Learn how Apple Search Ads bidding works — CPT vs CPA goals, how to set competitive bids, and how keyword data prevents overspending on every tap.

apple search adsbidding