App Store Optimization Insights
Data-driven research, practical guides, and strategies for ranking higher on the App Store and Google Play.
iOS App Store Categories: Full List & Stats
Complete list of all 27 iOS App Store categories with competitiveness stats. Learn how categories affect ranking, when to switch, and how to pick yours.
Google Play Categories: Full List & How to Pick
All 49 Google Play categories for apps and games, plus a data-backed framework for picking yours. Covers ranking, category switches, and discoverability.
Sensor Tower API: Docs, Pricing & Alternatives
Sensor Tower API has no public docs and costs $5K-$20K/year on top of the base contract. Here's what it offers post-merger and the indie alternatives.
Generative Engine Optimization Tools (2026)
Compare GEO tools by category — monitoring, content optimization, and hybrid — with pricing, features, and what peer-reviewed research says works.
Best AI Visibility Tools (2026)
Compare the best AI visibility tools for tracking your brand across ChatGPT, Perplexity, and AI Overviews — plus the gap nobody covers for mobile apps.
Answer Engine Optimization Tools for Apps
Answer engine optimization tools help apps get recommended by ChatGPT, Perplexity, and Claude. How AI assistants source app data and what you can control.
Keyword Installs: Why Buying Them Backfires
Keyword installs promise instant App Store rankings, but the boost decays fast and risks removal. Learn how they work, why they fail, and what to do instead.
ASO Analysis: How to Audit Your App's Store Presence
A step-by-step ASO analysis framework covering metadata audits, keyword gaps, competitor benchmarking, and conversion assets. Includes real scoring examples.
Best Appfigures Alternatives for ASO (2026)
Looking for an Appfigures alternative? We compare 5 ASO tools on keyword difficulty, Apple popularity scores, API access, and pricing starting at $9/month.
Best AppTweak Alternatives for ASO (2026)
Looking for an AppTweak alternative for ASO? We compare 5 tools side by side — pricing from $9/month, keyword data accuracy, API access, and CLI/MCP support.
App Store Featuring: How Apple Picks Apps
Learn how App Store featuring works, how to nominate your app, and what Apple's editorial team actually looks for. A data-backed guide to earning a feature.
App Store Rejection: Common Reasons and Fixes
Every major app store rejection reason explained with the specific fix for each. Avoid review delays that cost you ASO ranking momentum and real downloads.
Best Sensor Tower Alternatives (2026)
Looking for sensor tower alternatives? 5 indie-friendly ASO tools compared side by side — pricing from $19/mo, feature coverage, API access, and accuracy.
App Keyword Ranking Checker: See Your Rank
Use an app keyword ranking checker to see exactly where your app ranks for any keyword. Walk through free rank checks, daily tracking, and cross-store gaps.
Apple Search Ads API: Platform API Guide
A hands-on guide to the Apple Ads Platform API — authentication, the search-term popularity endpoint, migration from v4/v5, and what the data actually covers.
How to Find Low Competition Keywords for Apps
Learn how to find low competition keywords in the medium-difficulty sweet spot (20–45) that drive real installs without battling entrenched incumbents.
Free App Ranking Checker: Track Rankings
Use a free app ranking checker to track your iOS and Android keyword positions without paying. Compare tools, methods, and data accuracy side by side.
App Deep Linking for SEO: Web-to-App Growth
App deep linking bridges web SEO and app store discovery. Learn how Universal Links, App Links, and deferred deep linking compound organic installs.