Sonar//Blog

App Store Optimization Insights

Data-driven research, practical guides, and strategies for ranking higher on the App Store and Google Play.

[ 121 articles ]·Page 2 of 7//
App launch strategy: a practical indie dev sequence
·10 min

App launch strategy: a practical indie dev sequence

Build an app launch strategy with clear readiness decisions, solo-dev deliverables, and a practical sequence for before, during, and after your public launch.

app-launchgo-to-market
Google app campaigns: indie guide
·10 min

Google app campaigns: indie guide

Learn when Google app campaigns make sense for indie developers, how to set up conversion tracking, plan a test budget, and build creative assets that work.

google-adsapp-campaigns
How to Increase App Downloads (Ranked)
·11 min

How to Increase App Downloads (Ranked)

A ranked guide on how to increase app downloads in 2026 — from quick ASO wins to paid UA — with real data on what moves the needle most per hour invested.

app downloadsapp store optimization
App Ranking Dropped? A Step-by-Step Diagnostic
·15 min

App Ranking Dropped? A Step-by-Step Diagnostic

Your app ranking dropped and you need answers fast. This diagnostic checklist walks through the 7 most common causes, how to confirm each one, and the fix.

asorank-tracking
App Store Impressions: What Counts & How to Grow
·14 min

App Store Impressions: What Counts & How to Grow

App store impressions measure how often your listing is seen. Learn what counts as one, what good numbers look like, and 7 ways to grow them.

app store impressionsaso
Sensor Tower API: Docs, MCP, Pricing & Alternatives
·12 min

Sensor Tower API: Docs, MCP, Pricing & Alternatives

Sensor Tower API docs sit behind a customer login, and access costs $5K-$20K/year on top of the base contract. What it offers, its MCP server, and alternatives.

sensor toweraso api
Generative Engine Optimization Tools (2026)
·13 min

Generative Engine Optimization Tools (2026)

Compare GEO tools by category — monitoring, content optimization, and hybrid — with pricing, features, and what peer-reviewed research says works.

geogenerative engine optimization
Best AI Visibility Tools (2026)
·12 min

Best AI Visibility Tools (2026)

Compare the best AI visibility tools for tracking your brand across ChatGPT, Perplexity, and AI Overviews — plus the gap nobody covers for mobile apps.

ai visibilitygeo
Answer Engine Optimization Tools for Apps
·14 min

Answer Engine Optimization Tools for Apps

Answer engine optimization tools help apps get recommended by ChatGPT, Perplexity, and Claude. How AI assistants source app data and what you can control.

aeogeo
Keyword Installs: Why Buying Them Backfires
·11 min

Keyword Installs: Why Buying Them Backfires

Keyword installs promise instant App Store rankings, but the boost decays fast and risks removal. Learn how they work, why they fail, and what to do instead.

asokeyword-installs
ASO Analysis: How to Audit Your App's Store Presence
·13 min

ASO Analysis: How to Audit Your App's Store Presence

A step-by-step ASO analysis framework covering metadata audits, keyword gaps, competitor benchmarking, and conversion assets. Includes real scoring examples.

aso analysisaso audit
Best Appfigures Alternatives for ASO (2026): Picks by Use Case
·12 min

Best Appfigures Alternatives for ASO (2026): Picks by Use Case

Appfigures alternatives compared by job — iOS on a Mac, Apple Search Ads, AI agents, a free plan, team keyword depth — with verified prices and an honest take on when Appfigures is still the better pick. Checked Oct 19, 2026.

appfigures alternativeaso tools
Best AppTweak Alternatives for ASO (2026): Picks by Use Case
·18 min

Best AppTweak Alternatives for ASO (2026): Picks by Use Case

AppTweak alternatives compared by what each one does best — Appfigures, Mobile Action, Sonar, ASOMobile and Astro — with prices checked October 19, 2026, and when AppTweak is still the better pick.

apptweak alternativeaso tools
App Store Featuring: How Apple Picks Apps
·13 min

App Store Featuring: How Apple Picks Apps

Learn how App Store featuring works, how to nominate your app, and what Apple's editorial team actually looks for. A data-backed guide to earning a feature.

app store featuringaso
App Store Rejection: Common Reasons and Fixes
·13 min

App Store Rejection: Common Reasons and Fixes

Every major app store rejection reason explained with the specific fix for each. Avoid review delays that cost you ASO ranking momentum and real downloads.

app store rejectionapp review
Sensor Tower Alternatives (2026): Picks by Use Case, and When to Stay
·13 min

Sensor Tower Alternatives (2026): Picks by Use Case, and When to Stay

Sensor Tower publishes no prices (Vendr's median deal: $75K/yr). Five alternatives picked by job, what each can't replace, and when Sensor Tower is still the right call.

sensor tower alternativesaso tools
Apple Search Ads API: Platform API Guide
·11 min

Apple Search Ads API: Platform API Guide

A hands-on guide to the Apple Ads Platform API — authentication, the search-term popularity endpoint, migration from v4/v5, and what the data actually covers.

apple-search-adsapi
Mobile Measurement Partner: Do You Need One?
·12 min

Mobile Measurement Partner: Do You Need One?

Not every app needs a mobile measurement partner. Learn when an MMP pays for itself, when SKAdNetwork is enough, and where the indie spending threshold falls.

mobile measurement partnerattribution