App Store Optimization Insights
Data-driven research, practical guides, and strategies for ranking higher on the App Store and Google Play.

App launch strategy: a practical indie dev sequence
Build an app launch strategy with clear readiness decisions, solo-dev deliverables, and a practical sequence for before, during, and after your public launch.

Google app campaigns: indie guide
Learn when Google app campaigns make sense for indie developers, how to set up conversion tracking, plan a test budget, and build creative assets that work.

How to Increase App Downloads (Ranked)
A ranked guide on how to increase app downloads in 2026 — from quick ASO wins to paid UA — with real data on what moves the needle most per hour invested.

App Ranking Dropped? A Step-by-Step Diagnostic
Your app ranking dropped and you need answers fast. This diagnostic checklist walks through the 7 most common causes, how to confirm each one, and the fix.

App Store Impressions: What Counts & How to Grow
App store impressions measure how often your listing is seen. Learn what counts as one, what good numbers look like, and 7 ways to grow them.

Sensor Tower API: Docs, MCP, Pricing & Alternatives
Sensor Tower API docs sit behind a customer login, and access costs $5K-$20K/year on top of the base contract. What it offers, its MCP server, and alternatives.

Generative Engine Optimization Tools (2026)
Compare GEO tools by category — monitoring, content optimization, and hybrid — with pricing, features, and what peer-reviewed research says works.

Best AI Visibility Tools (2026)
Compare the best AI visibility tools for tracking your brand across ChatGPT, Perplexity, and AI Overviews — plus the gap nobody covers for mobile apps.

Answer Engine Optimization Tools for Apps
Answer engine optimization tools help apps get recommended by ChatGPT, Perplexity, and Claude. How AI assistants source app data and what you can control.

Keyword Installs: Why Buying Them Backfires
Keyword installs promise instant App Store rankings, but the boost decays fast and risks removal. Learn how they work, why they fail, and what to do instead.

ASO Analysis: How to Audit Your App's Store Presence
A step-by-step ASO analysis framework covering metadata audits, keyword gaps, competitor benchmarking, and conversion assets. Includes real scoring examples.

Best Appfigures Alternatives for ASO (2026): Picks by Use Case
Appfigures alternatives compared by job — iOS on a Mac, Apple Search Ads, AI agents, a free plan, team keyword depth — with verified prices and an honest take on when Appfigures is still the better pick. Checked Oct 19, 2026.

Best AppTweak Alternatives for ASO (2026): Picks by Use Case
AppTweak alternatives compared by what each one does best — Appfigures, Mobile Action, Sonar, ASOMobile and Astro — with prices checked October 19, 2026, and when AppTweak is still the better pick.

App Store Featuring: How Apple Picks Apps
Learn how App Store featuring works, how to nominate your app, and what Apple's editorial team actually looks for. A data-backed guide to earning a feature.

App Store Rejection: Common Reasons and Fixes
Every major app store rejection reason explained with the specific fix for each. Avoid review delays that cost you ASO ranking momentum and real downloads.

Sensor Tower Alternatives (2026): Picks by Use Case, and When to Stay
Sensor Tower publishes no prices (Vendr's median deal: $75K/yr). Five alternatives picked by job, what each can't replace, and when Sensor Tower is still the right call.

Apple Search Ads API: Platform API Guide
A hands-on guide to the Apple Ads Platform API — authentication, the search-term popularity endpoint, migration from v4/v5, and what the data actually covers.

Mobile Measurement Partner: Do You Need One?
Not every app needs a mobile measurement partner. Learn when an MMP pays for itself, when SKAdNetwork is enough, and where the indie spending threshold falls.