App Store Optimization Insights
Data-driven research, practical guides, and strategies for ranking higher on the App Store and Google Play.
Game ASO: How to Optimize Your Game's App Store Listing
Games are 75% of App Store revenue but need different ASO. Genre+mechanic keyword combos, game-specific modifiers, screenshot A/B testing, and seasonal optimization.
App Store Conversion Rate: How to Improve It (With Benchmarks)
Average conversion rates by category (Utilities 30-40%, Games 25-35%, Social 10-20%), the 5 levers that move them, and how to A/B test on both stores.
How to Get More App Reviews (Without Being Annoying)
iOS allows only 3 review prompts per year. Android's quota is undocumented. Here's how to time them right using SKStoreReviewController and In-App Review API.
App Store Connect Analytics: What the Numbers Mean
What impressions, product page views, and conversion rates actually mean in App Store Connect — and the critical gaps (like keyword-level attribution) Apple doesn't show you.