Sonar//App Store//United States

“expense tracker” App Store Keyword Difficulty

"expense tracker" has a difficulty score of 64/100 (Hard). The top results have an average of 34,086 reviews. 1 of 9 top apps include the keyword in their title. With good metadata optimization and targeted downloads, ranking in the top 10 is achievable.

Data measured Sep 28, 2026 from the top 10 ranking apps on the United States App Store.

64/ 100
Hard
Avg. reviews34,086
Avg. rating4.7★
Title match1/9
CategoryFinance
StoreApp Store
CountryUnited States
MeasuredSep 28, 2026

Top 10 Ranking Apps

Keyword in title
1Spending Tracker
MH Riley Ltd
4.8★
19,435 reviews
2Budget app - spending tracker
4.7★
15,976 reviews
3Budget app - GoodMoney
4.8★
20 reviews
4Expensify - Travel & Expense
4.6★
157,148 reviews
5Expenses: Spending Tracker
BLUE COMET LABS LLC
4.8★
1,814 reviews
6EveryDollar: Budget Management
The Lampo Group Incorporated
4.7★
84,110 reviews
7Expenses OK - expenses tracker
4.8★
4,914 reviews
8Money Manager Expense & Budget
4.8★
19,369 reviews
9Money+ Cute Expense Tracker
Chongqing Zhouhu Technology Co.,Ltd
4.7★
3,986 reviews

How is this difficulty score calculated?

Sonar's difficulty score (0–100) analyzes the top 10 apps ranking for “expense tracker” on the United States App Store as of Sep 28, 2026. It weighs title match quality (how many of the top apps use the keyword in their title), the install and review volumes of those apps, their average rating, and whether the keyword is dominated by established brands. A score of 0–30 means low competition, 30–60 moderate, and 60–100 highly competitive. Read the full methodology.

How to Rank for “expense tracker”

Include "expense tracker" in your app title

The App Store algorithm heavily weights title matches. Place "expense tracker" or a close variant in your app title for the strongest ranking signal.

Use your subtitle for keyword variations

Your iOS subtitle (30 chars) is the second-strongest ranking factor. Use a variation of "expense tracker" here that doesn't repeat the title.

Consider long-tail variations

"expense tracker" is competitive (64/100). Target longer variations like "expense tracker for beginners" or "expense tracker free" to rank faster, then build authority for the head term.

Focus on ratings and reviews

High-difficulty keywords require social proof. Aim for 4.5+ stars and implement smart review prompts to build review volume faster than competitors.

Localize for more markets

Every country storefront is a separate ranking opportunity. Translate your metadata for the top 5-10 markets to multiply your organic traffic.

Related Keywords

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