# "photo editor" App Store Keyword Difficulty — United States

"photo editor" has a difficulty score of 83/100 (Very Hard). The top results include established apps like Picsart AI Photo Editor, Video, Airbrush: Face Photo Editor, Lightroom: AI Photo Editor with an average of 369,632 reviews. Breaking into the top 10 will require a highly optimized listing and strong initial traction.

Data measured July 29, 2026 from the top 9 ranking apps on the United States App Store.

## Difficulty

- **Score:** 83/100 (Very Hard)
- **Avg. reviews (top 9):** 369,632
- **Avg. rating (top 9):** 4.7
- **Title match:** 6/9 apps use the keyword in their title
- **Category:** Photo & Video
- **Store:** App Store
- **Country:** United States (us)
- **Measured:** July 29, 2026
- **Canonical:** https://trysonar.app/keyword-difficulty/photo-editor/ios/us

## Top 9 Ranking Apps

| Rank | App | Developer | Rating | Reviews | Keyword in title |
|-|-|-|-|-|-|
| 1 | Picsart AI Photo Editor, Video | PicsArt, Inc. | 4.7 | 1,193,852 | yes |
| 2 | Airbrush: Face Photo Editor | PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD. | 4.8 | 200,755 | yes |
| 3 | Lightroom: AI Photo Editor | Adobe Inc. | 4.8 | 336,375 | yes |
| 4 | Photo Editor- | Axiem Systems | 4.6 | 298,039 | yes |
| 5 | Photo Retouch-Object Removal | Shenzhen Tushi Technology Co.,Ltd | 4.5 | 120,352 | no |
| 6 | Photo Editоr | VIDEO EDITOR PTE. LTD. | 4.7 | 17,159 | no |
| 7 | Facetune: Photo & Video Editor | Lightricks Ltd. | 4.6 | 373,217 | no |
| 8 | Tezza: Aesthetic Photo Editor | Tezza App LLC | 4.7 | 46,474 | yes |
| 9 | Photoshop Express Photo Editor | Adobe Inc. | 4.7 | 740,468 | yes |

## How this difficulty score is calculated

Sonar's difficulty score (0–100) analyzes the top 9 apps ranking for "photo editor" on the United States App Store as of July 29, 2026. It weighs title match quality, the install and review volumes of those apps, their average rating, and whether the keyword is dominated by established brands. A score of 0–30 means low competition, 30–60 moderate, and 60–100 highly competitive. Full methodology: https://trysonar.app/blog/keyword-difficulty-explained

## How to rank for "photo editor"

### Include "photo editor" in your app title

The App Store algorithm heavily weights title matches. Place "photo editor" or a close variant in your app title for the strongest ranking signal.

### Use your subtitle for keyword variations

Your iOS subtitle (30 chars) is the second-strongest ranking factor. Use a variation of "photo editor" here that doesn't repeat the title.

### Consider long-tail variations

"photo editor" is competitive (83/100). Target longer variations like "photo editor for beginners" or "photo editor free" to rank faster, then build authority for the head term.

### Focus on ratings and reviews

High-difficulty keywords require social proof. Aim for 4.5+ stars and implement smart review prompts to build review volume faster than competitors.

### Localize for more markets

Every country storefront is a separate ranking opportunity. Translate your metadata for the top 5-10 markets to multiply your organic traffic.

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Source: https://trysonar.app/keyword-difficulty/photo-editor/ios/us — published by [Sonar](https://trysonar.app), an App Store Optimization platform for keyword research, difficulty analysis, and rank tracking.