# "password manager" App Store Keyword Difficulty — United States

"password manager" has a difficulty score of 77/100 (Hard). The top results include established apps like Passwords, Keeper Password Manager, Bitwarden Password Manager with an average of 146,232 reviews. Breaking into the top 10 will require a highly optimized listing and strong initial traction.

Data measured July 29, 2026 from the top 9 ranking apps on the United States App Store.

## Difficulty

- **Score:** 77/100 (Hard)
- **Avg. reviews (top 9):** 146,232
- **Avg. rating (top 9):** 4.7
- **Title match:** 8/9 apps use the keyword in their title
- **Category:** Utilities
- **Store:** App Store
- **Country:** United States (us)
- **Measured:** July 29, 2026
- **Canonical:** https://trysonar.app/keyword-difficulty/password-manager/ios/us

## Top 9 Ranking Apps

| Rank | App | Developer | Rating | Reviews | Keyword in title |
|-|-|-|-|-|-|
| 1 | Passwords | Apple | 4.7 | 773,788 | no |
| 2 | Keeper Password Manager | Callpod Inc. | 4.9 | 228,447 | yes |
| 3 | Bitwarden Password Manager | Bitwarden Inc | 4.7 | 29,897 | yes |
| 4 | 1Password: Password Manager | AgileBits Inc. | 4.6 | 24,248 | yes |
| 5 | Password Manager - mSecure | mSeven Software, LLC | 4.8 | 50,848 | yes |
| 6 | Dashlane Password Manager | Dashlane | 4.8 | 103,940 | yes |
| 7 | LastPass Password Manager | LastPass US LP | 4.4 | 57,085 | yes |
| 8 | Norton Password Manager | Gen Digital Inc. | 4.5 | 40,590 | yes |
| 9 | Proton Pass - Password Manager | Proton AG | 4.8 | 7,247 | yes |

## How this difficulty score is calculated

Sonar's difficulty score (0–100) analyzes the top 9 apps ranking for "password manager" on the United States App Store as of July 29, 2026. It weighs title match quality, the install and review volumes of those apps, their average rating, and whether the keyword is dominated by established brands. A score of 0–30 means low competition, 30–60 moderate, and 60–100 highly competitive. Full methodology: https://trysonar.app/blog/keyword-difficulty-explained

## How to rank for "password manager"

### Include "password manager" in your app title

The App Store algorithm heavily weights title matches. Place "password manager" or a close variant in your app title for the strongest ranking signal.

### Use your subtitle for keyword variations

Your iOS subtitle (30 chars) is the second-strongest ranking factor. Use a variation of "password manager" here that doesn't repeat the title.

### Consider long-tail variations

"password manager" is competitive (77/100). Target longer variations like "password manager for beginners" or "password manager free" to rank faster, then build authority for the head term.

### Focus on ratings and reviews

High-difficulty keywords require social proof. Aim for 4.5+ stars and implement smart review prompts to build review volume faster than competitors.

### Localize for more markets

Every country storefront is a separate ranking opportunity. Translate your metadata for the top 5-10 markets to multiply your organic traffic.

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Source: https://trysonar.app/keyword-difficulty/password-manager/ios/us — published by [Sonar](https://trysonar.app), an App Store Optimization platform for keyword research, difficulty analysis, and rank tracking.